Wrexham’s financial performance under Hollywood owners Ryan Reynolds and Rob Mac has been highlighted by new accounts revealing record turnover.
The club’s latest financial figures showed their revenues jumped by almost a quarter to £33.3m while still in League One.
It is the most the club have earned since Reynolds and Mac took over in February 2021 – and is believed to be a record for clubs in the third tier not boosted by parachute payments.
Wage Growth and Financial Losses
The new accounts – covering the 2024-25 season where Phil Parkinson’s side won promotion to the Championship – also show wages leapt up by 73.6% from the previous year to £19.95m.
And that has contributed to a significant jump in losses to £14.85m, though they remain well inside financial regulations.
The ‘Welcome to Wrexham’ Effect
Despite the club not directly earning a penny from Welcome to Wrexham, the television documentary which charts the club’s fortunes, the series continues to play a pivotal role in the Red Dragons’ growth, as evidenced by sponsorship income which increased by more than £4m to £17.34m.
The latest turnover figure of £33.3m represents an enormous rise on the £1.48m posted during 2020-21 – the season in which Reynolds and Mac took control of the club.
For context, it is almost three times as much as the £11.2m turnover posted by Charlton Athletic – who followed Wrexham in gaining promotion from League One last season – for the same accounting period.
Even a year earlier, as a League Two club, Wrexham were bringing in more than 20 of the 24 Championship clubs.
Only Sunderland have achieved a higher turnover in the third tier, although their £58.7m figure posted in 2018-19 included Premier League parachute payments.
Global Reach Drives Revenue
The United Kingdom was responsible for 40.5% of Wrexham’s latest turnover, which increased by 24.7% from the previous year.
The rest of the world, primarily North America, accounted for 57.7% of the revenue, which is believed to be thanks largely to the continued success of Welcome to Wrexham, which is currently in its fifth season of filming. The remainder came from Europe.
The men’s pre-season tour of the United States – where they faced Premier League Bournemouth and Chelsea – and the women’s summer trip to Hong Kong were other driving factors in the increased exposure outside of the UK.
As a result, all of Wrexham’s revenue streams are growing.
- Retail – £5,067,604, up from
Ryan Reynolds and Rob Mac donate £8k to ex-Wrexham player for treatment.