Caitlin Clark’s jersey sales have surpassed those of LeBron James, Luka Dončić, and Victor Wembanyama. She has secured the No. 2 spot for the most basketball jerseys sold in the United States, according to Fanatics retail data.
The only player with higher jersey sales than Clark is Stephen Curry.
WNBA’s Marketing Choices Come Under Scrutiny
The WNBA’s marketing department has faced criticism for its handling of Caitlin Clark’s promotion. The league recently didn’t include Clark on a promotional graphic for a primetime Indiana Fever game.
Ahead of a Fever-Storm matchup, the WNBA posted a hype graphic featuring Seattle’s Zia Cooke and Indiana rookie backup guard Raven Johnson. Caitlin Clark was noticeably absent.
Clark’s Impact on Ticket Sales
Clark’s impact extends beyond merchandise sales. The Indiana Fever sold 90 times more tickets on StubHub this year than in 2023.
Historical Context Raised
The decision to exclude Clark from promotional materials has drawn comparisons to other sports legends. It was questioned whether Michael Jordan was ever not the lead graphic on any Bulls game when he was a member of the team.
The retail numbers surfaced just days after the league’s social media department sparked backlash with one of the most bizarre promotional decisions imaginable.
Clark’s performance is driving record ratings, ticket demand and merchandise sales across the league.