The TotalEnergies CAF Africa Cup of Nations (AFCON) Morocco 2025 is projected to experience a significant surge in viewership. Early research numbers indicate a 61% growth in European, Asian and South American market audiences.
UK Leads Viewership Growth
The growth is attributed to record-breaking global coverage secured across leading media platforms in Europe and other key markets. The United Kingdom (UK) and France are the leading territories that contributed the lion’s share of the growth for the TotalEnergies CAF AFCON Morocco 2025.
CAF’s commercial partnership with global sports marketing agency IMG resulted in a 50% increase in the number of broadcast partners in Europe and other key markets. This included first-time deals in Japan, China, South Korea, Mexico, Greece and Colombia, making the TotalEnergies CAF Africa Cup of Nations (AFCON) Morocco 2025 the most widely distributed edition of the tournament globally to date.
South American Interest Surges
In South America, audiences in Brazil continued to surge. Over 24 million people watched the AFCON, while Mexico accounted almost 2 million viewers. South America is another territory where CAF is building new audiences.
Increased Media Exposure
CAF’s global media distribution strategy included in-house shoulder content production and highlights distribution. This resulted in over 65% rise in media exposure of brand partners in the European and South American territories alone.
The full report of the TotalEnergies CAF AFCON Morocco 2025 will be released by independent global research agency, Nielsen in the coming weeks.