Blake Griffin has swiftly become a key part of Amazon’s NBA coverage, despite his initial reservations about entering the media industry.
From Operating Room to Broadcast Booth
The beginnings of Griffin’s media career can be traced back to January 2020. He was waiting for his second left knee surgery in less than a year at Cedars-Sinai Medical Center. There, he recognised Rams offensive lineman Andrew Whitworth.
Whitworth, who later transitioned to broadcasting on Amazon Prime Video’s Thursday Night Football after retiring, saw Griffin as a potential candidate for Amazon. He reminded him of Ryan Fitzpatrick, his TNF broadcast partner. Whitworth highlighted Griffin’s unique qualities, noting his wit and deep understanding of basketball.
Whitworth then invited Griffin to play golf with Jared Stacy, Amazon’s VP of Global Live Sports Production. Stacy assessed Griffin’s interest in media, but Amazon didn’t yet have the rights to NBA coverage. At the time, Griffin wasn’t particularly interested, stating it was “pretty much nonexistent on my priority list” and that he “had no interest.”
Becoming a Media Star
Now, Griffin is a breakout media star on NBA on Prime during Amazon’s first season as a media-rights partner. He serves as a studio analyst alongside host Taylor Rooks and former players Dirk Nowitzki, Udonis Haslem, and Steve Nash.
Griffin will be a key figure in the company’s coverage of the play-in tournament and first round of the playoffs this week, as Amazon streams the games. The 37-year-old’s success isn’t a surprise to those who know him. He has always possessed the personality, humour, and knowledge of the game needed to excel on air.
Immediate Interest After Retirement
Griffin attracted immediate interest for a broadcasting job upon his retirement. Throughout his playing career, he was known for being one of the league’s most quotable stars. His background in stand-up comedy added to his appeal.
Shortly after retiring, Griffin received several calls.