UFC and Adjarabet have announced a multiyear agreement. The deal sees Adjarabet become the Official Partner of UFC in Georgia.
Adjarabet to Boost Fan Engagement in Georgia
Nicholas Smith, Senior Vice President, Global Partnerships, TKO, said UFC is excited to welcome Adjarabet as a partner. Smith added that the relationship with Adjarabet is about elevating the fan experience. The goal is to create more excitement, interaction, and ways for fans to connect with UFC, building on the passion for MMA in Georgia.
Nino Gujabidze, PR Director of Adjarabet, stated that Adjarabet is proud to become an official partner of UFC. Gujabidze also said that Adjarabet is a steadfast supporter of Georgian sport. Reaching this milestone is especially meaningful as Georgian athletes are making history on the global stage.
Georgian UFC Stars to Act as Brand Ambassadors
Adjarabet will collaborate with UFC on social media content. This includes co-branded content and other features. The aim is to create fan engagement opportunities tied directly to the action.
Adjarabet has teamed up with Georgian UFC athletes to serve as brand ambassadors. These include Merab Dvalishvili, Giga Chikadze, and Roman Dolidze.
Adjarabet’s History with UFC in Georgia
Gujabidze noted that Adjarabet was among the first to champion UFC for the Georgian audience. They believed that the sport would find its true home in Georgia. This partnership marks a new milestone in their commitment to the sport’s growth.
- Adjarabet was one of the first to champion UFC for the Georgian audience.
- The partnership marks a new milestone in their commitment to the sport’s growth.
- Georgian UFC athletes will serve as brand ambassadors.
Gujabidze stated that this partnership represents a continuation of the support they have provided to the sport’s growth. From standing by Georgia’s biggest stars to growing alongside them, this marks the next major step on a path they have dedicated themselves to from the very beginning.