The Los Angeles Rams have revealed a refreshed brand and new uniforms, marking an evolution of their visual identity. This update comes as the team enters its second decade back in Los Angeles and aims to modernise the look which debuted six years ago, while staying true to its core identity.
Cleaner Look for Rams’ Visual Identity
The brand update focuses on a cleaner presentation of the Rams’ visual system. The LA monogram logo has been simplified by removing the gradient colouring in favour of a solid finish, following feedback from fans and partners. The Ram head logo has been enhanced to appear bolder with a fiercer expression, and the horn features a sharper, more defined point.
Kathryn Kai-ling Frederick, Chief Marketing Officer, Los Angeles Rams, said the refresh is about sharpening what already defines the team. She added that it elevates their identity with clarity while carrying their history forward, matching the team’s toughness and competitiveness.
New Uniform Details
The Rams’ updated uniform closet delivers a cleaner, bolder and more streamlined aesthetic. The system incorporates heritage-inspired elements that honour the franchise’s legacy, while maintaining a modern identity. The updated uniform lineup includes two primary uniform sets, and one additional white pant option.
- The official team colours—Royal and Sol—remain unchanged.
- The Rams have removed the “Bone” uniform from the rotation.
- The Royal and White primary uniforms will anchor the look moving forward, alongside the Midnight Rivalry uniform introduced last season.
Two new alternate uniforms blending tradition and modernity will be unveiled this summer.
Community Engagement
The team will collaborate with artists on murals and brand activations to incorporate the brand refresh throughout Los Angeles. This includes a brand takeover at Marathon Burger in West Hollywood with burger wraps and cup sleeves. There will also be a temporary 3D horn installation near the Venice Skate Park, youth-focused murals at Figueroa St. Elementary in South LA and at the Discovery Cube in the San Fernando Valley, and an updated scoreboard and field art at the Boys and Girls Club.
With global attention turning to Los Angeles and SoFi Stadium set to host a historic run of sporting events, the Rams are taking the opportunity to evolve their look for the next era.