Hundreds of restaurants in New York City are offering $26 dining deals during the World Cup.
Mayor Zohran Mamdani has launched six-week $26 specials in partnership with hundreds of NYC restaurants this summer. The kickoff is timed with the World Cup, which starts on Thursday, June 11 and runs through Sunday, July 19. Many matches will take place at MetLife Stadium in New Jersey.
Five Boroughs Winners Specials
Participating restaurants and bars will offer $26 specials, called Five Boroughs Winners Specials. These specials can take the form of a prix fixe, food and drink combinations, or drink deals.
The program is meant to “help working New Yorkers and visitors find a reliably priced place to eat and drink while driving more business into neighborhoods across our city,” Mamdani shared.
Nearly 300 restaurants have already signed up for this deal.
- Kills Boro Brewing Company
- Red Rooster
- Naro
- Armondo’s
- La Baraka
- Morgan’s
The full list will be published on the city’s website by the time the World Cup begins.
World Cup-Themed Cups
Restaurants and bars can also offer a special World Cup-themed cup designed for each borough, created by design consultant Arsh Raziuddin.
Businesses interested in participating in the $26 deal can register by Wednesday, July 1. Those who want to offer the World Cup cups can sign up by Thursday, June 11.
The $26 dining deal coincides with Mamdani’s neighborhood passport program, where people can collect stamps by going to neighborhoods, museums, and events across the five boroughs.
Mamdani is making sure that everyone coming to New York City to attend World Cup matches in New Jersey this summer has an incentive to explore the local dining and drinking scenes.
He’s incentivising these deals for locals, too, with $26, a lower price than many entrees at table-service Manhattan restaurants.
The specials come by way of the New York City Tourism + Conventions bureau.