Vail and Alterra Face Lawsuit Over Ski Lift Ticket Prices
Vail Resorts and Alterra Mountain Company, the two largest ski resort owners in North America, are facing a class-action lawsuit. The lawsuit claims the companies artificially inflated daily lift ticket prices to “coerce” skiers and snowboarders to buy expensive season passes. Four skiers, three from Colorado and one from Massachusetts, filed the lawsuit in federal court in Denver.