Patrick Reed has a new front-of-the-hat sponsor as he prepares for the 2026 Masters Tournament. This follows his decision to leave LIV Golf a couple of months prior. The new sponsor is VistaJet, an aviation brand valued at $2.5B.
Reed Partners with VistaJet
Reed shared images of himself with a new cap and an aircraft. He stated, “VistaJet is the most incredible private aviation company I have had the pleasure to fly with. The experience on board helps us relax, enjoy ourselves, and ensure that, when we land, I’m totally focused on golf.”
Matteo Atti, the CMO of Vista, highlighted that VistaJet and XO clients, likely including Patrick Reed, will get to stay at the Vista House during the Masters Tournament. He said, “It is both a social hub and an extension of the premium service we deliver in the air, on the ground, and around the world.”
Reed’s Apparel Changes
After his exit from the Saudi-backed league, changes occurred. In January 2026 at Royal GC, he wore a jet black Moncler baseball cap, though a partnership with the Italian company was unconfirmed at the time.
Under Armour’s branding is visible on his polo. He sported the brand when he won the 2026 Hero Dubai Desert Classic.
Brand Partnership History
During his early rise on the PGA Tour (2013-2017), Reed partnered with Callaway before transitioning to Nike apparel. His 2018 Masters Tournament victory strengthened his position with Nike. Golf Channel estimated the win paid him approximately $12–$15M from corporate appearances, speaking fees, and endorsements.
Around 2021, after leaving Nike, Reed joined forces with G/Fore and Castore, which he sported at the 2021 Masters. In 2022, he moved to LIV Golf and wore his team 4Aces’ logo on his clothing.
Ideal Timing for Reed and VistaJet
The Masters remains one of the most-watched events in the sport, offering unmatched global exposure. The partnership between Reed and VistaJet has arrived at an ideal moment. As a former champion at Augusta National (2018 Masters Tournament), Reed can amplify the visibility for both himself and the sponsor.
With the VistaJet partnership, Reed can be expected to push his cumulative earnings.